About a year and a half after its launch, Marvel is graced with a review of its digital comics service from none other than Blurry Words. The excitement that must be running through the brains of the Marvel execs; to see their company’s name in the dark blue across the top of this post, how exciting for them. What a thrill! What a moment!
(the sound of confused crickets chirping)
Anyways, I’ve been playing around with the service
for about a month now. I’ve read through about 40 or 50 books and I have to say that I’m sold. It’s not a perfect service at this point, the set of tools available need some more work, some additional features, but nothing that can’t be improved over time.
The Basic Parts…
There’s two major parts to the service; the Digital Comic Reader and the Account Manager. In my opinion both will be equally important to the overall experience and to the overall success of the service. However, at this point the comic reader is way beyond the manager. That’s not completely unexpected considering the service is all about reading comics digitally, but once you get the users in the seats with the glitz of the reader, you need to keep them fulfilled with the entire experience.
So What About The Reader…
The reader is a very robust, easy and intuitive experience. It provides three different reading modes; the static one and two panel modes, both equipped with zoom capabilities, and the Smart Panel mode, the bread and butter of the service. Smart Panel mode works by having each book define the optimal viewing position and zoom level for each region of each page. Using the left and right arrow keys, you seamlessly transition and auto-zoom to each sequential region of the comic you’re reading. If you want to zoom out and see the full page, hit the down arrow. To zoom back in to the last viewed region, hit the up arrow. It’s a great experience. It stays out of your way and lets you enjoy the book.
The smart panel mode isn’t perfect though. First, it’s not friendly with all viewing aspect ratios. The viewer defaults to your screen resolution. On my machine, with the resolution set at 1920×1200, the bottom of the page’s often get cut off. This is easily fixed by adjusting the reader window to a more agreeable aspect ratio, but you would hope they could make it so that the default resolution looks at your screen resolution and adjusts its spawn size to the closest resolution that is an appropriate aspect ratio. Or, do a better job of supporting all screen resolutions…which ever’s easier.
Another issue has to do with the dialog bubbles. In a lot of the books they aren’t part of the page, they’ve been formatted using vector graphics to overlay the pages. This is for a separate feature available in the one and two panel modes that allows you to mouse over each dialog bubble to have them zoom in for easier reading. The problem is that they don’t always align properly, which isn’t usually a problem but in some books the text wasn’t removed from the page. So when its misaligned you can see both bubbles. Also, some times, not often, the bubbles are so badly misaligned that it’s hard to tell who is saying what. This makes reading a little annoying, but not that big of a deal.

Finally, it seems to hang a lot when using the reader with Google Chrome; something that will be fixed with time I’m sure, giving how new Chrome is. Firefox seems to work fine though, no hang ups even after days of having the same instance of the reader open.
All of these issues can be fixed, as long as Marvel is willing to put the money into making a the service better, which you would expect would be the case considering the heavy web-advertisement campaign they have going. But, even if these issues aren’t addressed, none of it is a big enough deterrent to not praise the overall experience of the reader.
Then There’s The Management Page…
The Account Management functionality on the other hand is passable at best. It has several different ways of browsing through the collection, you can rate each book you read, and it allows you to mark your favorites (neither from within the reader though), but that’s about it. My biggest complaint is that there isn’t a way to track what books you’ve read. I’ve been using the favorites list to accomplish that, but I would love to have both capabilities. There’s also no way to see your recent reading history, meaning there’s no way other than remembering the last book you read to pick up from where you left off. I’ve just been leaving the reader open to accomplish this, but that’s not always possible, and it’s certainly not ideal.
Another thing that bothers me about the manager is that when I do rate a book it doesn’t show me what I rated it. It takes my rating and adds it in to the global score and then just displays that global score. I’m guessing they’re not even tracking this metadata for each individual user, but I would love to see what my own opinion of the book was, not just what the rest of the world thinks. Maybe they could show the world’s opinion with yellow stars and then overlay my score with transparent red stars?
What ELSE Would I Like…
I would love to see the listing for the entire series, whether the book has been digitized yet or not. That way users could use this service as a complete management system not only for their online reading, but also for what hardcopy books they’ve read and own (assuming the missing management features mentioned previously existed).
Also, having a voting system for which books should be digitized next would be fun a community feature, and a useful way 1) for Marvel to know what its paying customers really want the most from the digital service, and 2) empower the subscribers by letting them know that they are molding the content that Marvel is supplying through this service. Both are vital to the success of a user-centric service such as this.
So, what am I saying…
The reader is great and the account manager is passable but could be a much richer experience for paying subscribers. With that said, I highly recommend checking it out. You can read a ton of books for free to give it a try, and after you get hooked, the service is dirt cheap, 10 bucks a month or 5 bucks a month if you pay for the whole year. Just to be able to read the older issues that would be impossible to find, and impossible to afford if you could find them, makes this service worthwhile.